Look at that!

So, this is how they do that.
Yep, that's how it's done.

Social Media Clip

Teaser: The all-electric ID.4 GTX


Volkswagen's ID. family

Social Media Clip

The ID. R Pikes Peak


Women's football team visits Volkswagen plant


Thomas Gottschalk drives Touareg eHybrid


The new Passat: Connectivity

Event Opening Film

Volkswagen General Meeting


History of Pikes Peak (German)


Jaguar @ Classic Days


Welt der Wunder (German)


Hut ab, Helm auf (German)


The Touareg in Morocco

Social Media Clip

Drive-Thru record (German)


Tiguan Press Drive


Volkswagen in Goodwood


Car of the future

Social Media Clip

Volkswagen R in Goodwood

Social Media Clip

Preview: The ID. Buggy


Coast to coast


Check: BMW 3 GT (German)


YouTube star drives Polo & up! (German)


GTI meets Wörthersee

Event Opener

Polo & up!


Walkabout with board member


The Monterey Car Week


börsenupdate (German)


The new T-Roc R

A picture is worth a thousand words.
Try saying that with a picture.
Wilfried S. Bienek

We are
moving images

We have a thing for stuff that flickers.
We develop moving image formats
and produce them. From a single source.

Iam Paul Norman Reichelt. Together with my team I create striking commercials, video clips, event films and b-roll footage for big brands, international companies, famous advertising agencies and government agencies. Upon request, we distribute ready-to-publish content to the media. In this way, we publicize specific topics in an editorial environment and maximize their reach. We also produce sophisticated reports, documentaries and feature films for classic television channels and are service provider in live broadcasting. In addition, we support other companies with their production and post-production work. And we run several YouTube channels, providing interesting special-interest content for tens of thousands of viewers every month.

As an agency with a passion for automotive topics, we are TiSAX® certified.. We meet security levels A, B, C, D and E and are therefore certified for "Information with High Protection Needs" and "Protection of Prototypes during Film and Photo Shootings".

Great content is the best
sales tool in the world.
Marcus Sheridan

We are

'Let's do the subs
and the super. The film
needs to be more intrinsic.

There are many people involved in moving image production. Filmmakers capture footage. Commercial filmmakers sell a product or service. Storytellers narrate. TV-editors clarify things. And creative agencies give you a feeling of security and let you know that your project is in capable and creative hands. But the thing is, having one of these components is not enough. You need them all. You need us. We are great filmmakers and give you fantastic images. As experienced creators of brand films, we are able to send a clear message. As storytellers, we know how to create a compelling narrative. And as trained television producers, we make this narrative understandable. When it comes to distributing broadcast-ready programming, we know from experience what TV-stations want and what’s important to them. And if it makes you feel better, we can talk to you in an agency lingo. However, we would like to confess here that endless talking is not in our wheelhouse. We prefer creating really good films, instead of 'coded content'. By the way, a lot of our film productions are finalized on location, or even on airplanes and trains. Because, let’s face it, the audience of brand communication doesn't like yesterday’s news either. So, what do you think? Would you like to do something together?

If you want to convince people,
you have to speak their language.
Kurt Tucholsky

Who is behind the

'He has what our industry needs:
creativity, reliability and humor.
If I forgot to mention a positive quality,
he probably has that, too.' *

He is the eponym, the creative mind and a videographer with editorial expertise. Whether it’s current reporting from the US presidential elections, producing hot image videos at the Shanghai Auto Show, or press footage of a new car model, compelling online videos, commercials or even entire shows – Paul Norman Reichelt loves it all. With his company, PNR™, he has been in business since 2007. Before that, he trained as a “media creator for images and sound” at Germany’s public broadcasting company, ARD. He studied camera operation and editing at the television academy of central Germany, followed by a traineeship at the ProSiebenSat.1 television group in cooperation with the German Journalism School. For ten years, he held jobs as a video editor for the “'ran Sat.1 Sport' program, a production director at Germany’s largest news station, as well as an editor, reporter and TV-planner in the ProSiebenSat.1 newsroom. He took an unusual path, that all of his clients now benefit from.

* Christian Beilfuss, Head of Talk and TV Magazines, WELT

The best marketing doesn't
feel like marketing.
Tom Fischburne


Let's talk.
Maybe we can create
something extraordinary .

  • Office EU: +49-30-12074466
  • Office USA: +1-239-2443949
  • Email: we (at) pnr (dot) de
  • Office hours:
    8:30 am → 6:00 pm
    Monday to Friday

One should use common words
to say uncommon things.
Arthur Schopenhauer